Senior Product Manager
Hello!
I excel in crafting human-centered experiences that prioritize user needs and desired outcomes. I define clear product metrics to ensure alignment with business goals, while fostering collaboration among cross-functional teams to drive innovative solutions. My passion for understanding user pain points ensures that every product decision adds value.
Professional Projects
Explore my most recent projects below!
This product was to simplify commodity insights for merchants. By creating a centralized database for 700+ benchmark commodity indexes from multiple 3rd party data vendors and leveraging GenAI to surface personalized commodity insights, our users successfully initiated $xxM cost decreases on their item assortment.
Commodity Insights
Dani Dene Hair Services is an independently owned hair studio. The focus for this project was to research the effectiveness of the current business at creating habit forming processes within the users using the hook model. I identified three key improvements to enhance user retention and engagement within the business.
Dani Dene Hair Services
Dani Dene Hair Services
Educational Projects
Astro-1 Exhibit
I collaborated with a team of 15 designers to create an engaging interactive exhibit for NASA's Astro-1 telescope at the Smithsonian Air and Space Museum, highlighting its groundbreaking contributions to understanding ultraviolet light. We presented our proposals to six former NASA scientists.
NaviBuddy is a prototype that provides real-time parking availability and accessible navigation to enhance parking experiences everywhere. My contributions as UX research and strategy included setting a vision and strategy, conducting user interviews, competitor analysis, and usability testing.
NaviBuddy
I visited the Dallas Museum of Illusions which includes installations and rooms that provoke illusions within the brain. On my visit, I used ear plugs to experience the museum as a person hard of hearing. My goal was to observe how the museum already incorporates inclusive design and look for opportunities on how to improve the experience, as well.
Dallas Museum of Illusions
